Captain Morgan is one of the most popular spiced rums in the world. With its distinctive black label and red spiced rum, Captain Morgan has become a staple in bars and liquor cabinets across the globe. But with so many different sizes and varieties available, what is the average price for a standard 750mL bottle of Captain Morgan’s spiced rum?
Quick Answer
The average price for a 750mL bottle of Captain Morgan original spiced rum is around $15-$20 USD. However, prices can vary depending on the specific market and location. In general, a standard bottle of Captain Morgan will cost between $10 on the low end, up to around $30 on the high end.
Factors That Influence Captain Morgan’s Pricing
There are several key factors that impact the retail pricing for Captain Morgan spiced rum:
- Taxes – Alcohol taxes vary widely across states and countries, which directly affects the final shelf price.
- Store pricing – Large retail chains can leverage volume discounts, while smaller liquor stores may have higher markups.
- Sale prices – Captain Morgan will occasionally run promotions with temporary price reductions.
- Limited editions – Specialty or limited edition Captain Morgan releases are priced higher.
- Region – Prices are generally a bit lower in areas where rum is produced, like the Caribbean.
- Import costs – For regions that import Captain Morgan, additional transportation costs and import taxes can drive the price up.
These factors cause Captain Morgan prices to range anywhere from around $10 on the very low end, up to $40 or more for specialty releases in certain markets. However, when looking at standard 750mL bottles of Captain Morgan original spiced rum across major national retail chains in the United States, the average cost lands right around $15-$20.
Average Prices by Region
Here is a breakdown of average Captain Morgan 750mL prices in major markets:
| Country/Region | Average Price (USD) |
|---|---|
| United States | $15-$20 |
| Canada | $25-$30 |
| UK | $25-$30 |
| Australia | $30-$35 |
| Japan | $35-$40 |
| South America | $10-$15 |
| South East Asia | $15-$20 |
| India | $10-$15 |
As you can see, Captain Morgan tends to retail for around $15-$20 in its core North American market. Countries that import the rum see higher prices generally in the $25-$40 range due to taxes, tariffs, and transportation costs. And developing markets where rum production is more prevalent, like South America and India, maintain lower price points for the brand.
Typical Captain Morgan Product Line Pricing
In addition to the core Captain Morgan Original Spiced Rum, there are several other varieties and extensions in the Captain Morgan product line. Here is a look at standard prices for the most common Captain Morgan offerings:
| Product | Typical Price (750mL) |
|---|---|
| Captain Morgan Original Spiced | $15-$20 |
| Captain Morgan 100 Proof | $20-$25 |
| Captain Morgan Black | $18-$22 |
| Captain Morgan Silver | $15-$20 |
| Captain Morgan Private Stock | $25-$30 |
| Captain Morgan Tattoo | $15-$20 |
| Captain Morgan Cannon Blast | $15-$20 |
The core spiced rums like the original, Black, Silver, and Tattoo varieties are priced similarly in that $15-$20 range. The higher proof 100 offering carries a small premium. And specialty releases like Private Stock command higher prices upwards of $30 a bottle.
Pricing for Captain Morgan Miniatures and Handles
In addition to standard 750mL bottles, Captain Morgan is also sold in smaller sizes like 50mL miniatures and 1.75L handles:
| Product | Typical Price |
|---|---|
| Captain Morgan Original 50mL miniature | $1-$3 |
| Captain Morgan Original 1.75L handle | $25-$35 |
The small 50mL size is perfect for tasting, collecting, or making miniature cocktails. And the larger 1.75L handle offers a great value for the volume.
Price Comparison With Other Popular Spiced Rums
Captain Morgan is one of the best-selling spiced rums, but it does face some stiff competition from other brands. Here’s a look at how Captain Morgan’s pricing stacks up against other popular spiced rums:
| Brand | Average Price |
|---|---|
| Captain Morgan Original | $15-$20 |
| Sailor Jerry | $18-$22 |
| Kraken | $18-$24 |
| Bacardi Oakheart | $12-$16 |
Captain Morgan tends to retail right in line with other top shelf spiced rums like Sailor Jerry and Kraken. It maintains a small premium over cheaper brands like Bacardi Oakheart.
Ways to Save on Captain Morgan
While $15-$20 is the average price, there are some ways you can save on bottles of Captain Morgan:
- Watch for promotions – Captain Morgan will occasionally run rebates or temporary price drops on their rum.
- Buy larger volumes – Handles offer the best value over standard fifth bottles.
- Shop duty-free – When traveling abroad, duty-free shops offer steep discounts on alcohol.
- Buy store brands – Generic or private label spiced rums are cheaper than the Captain.
- Search online – Online liquor stores can sometimes have better prices than local shops.
With the right promotion or bulk purchasing, it’s possible to get bottles of Captain Morgan for under $10 each in some cases.
Is Captain Morgan Worth the Average Price?
At around $15-$20 for a fifth, is Captain Morgan worth the cost? Here are some key considerations:
- It’s one of the most popular spiced rums globally, known for its sweet and spicy vanilla-forward flavor.
- The price is very comparable to other top shelf spiced rum brands like Sailor Jerry and Kraken.
- You’re paying for the brand recognition and marketing as much as the rum itself.
- It works well as a mixer or for shots, offering versatility.
- The taste and quality is good but fairly middle of the road at this price point.
Overall, Captain Morgan delivers solid value for a decent tasting spiced rum that’s recognized worldwide. While it’s possible to find cheaper options, the quality and reputation help justify the standard $15-$20 pricing on Captain Morgan original spiced rum bottles.
Conclusion
With its signature bottle and taste profile, Captain Morgan has cemented itself as one of the most iconic spiced rums. For a standard 750mL bottle, most consumers can expect to pay between $15-$20 in the brand’s major markets. There is some regional and local variation, but Captain Morgan tends to price similarly to other popular spiced rums. While deals can be found, the average shopper will shell out around $15-$20 for this legendary bottle of Captain.