Burger King has recently added a new chicken parmesan sandwich to its menu lineup. The sandwich features a crispy breaded chicken fillet topped with marinara sauce and melted mozzarella cheese on a toasted bun. It aims to provide a convenient fast food version of the popular Italian-American chicken parmesan dish.
Chicken parmesan sandwiches are a popular menu item at many restaurants. They allow customers to enjoy the flavors of breaded chicken cutlets, tomato sauce, and melted cheese in a convenient handheld sandwich format. Burger King’s new take on this sandwich provides a quick, affordable option for customers craving the tastes of chicken parm.
With its new chicken parm sandwich, Burger King is continuing to expand its chicken offerings beyond its classic original chicken sandwich. It joins other recent chicken additions like the Spicy Ch’King sandwich and hand-breaded Chicken Tenders. The chain is responding to rising consumer demand for chicken items at quick service restaurants.
The sandwich allows Burger King to compete directly with similar chicken parm sandwiches offered at other fast food chains. Wendy’s, Arby’s, McDonald’s, and Chick-fil-A all have their own versions. Burger King aims to attract customers with its own twist on this popular menu item.
Burger King’s marketing has positioned its new chicken parm sandwich as a convenient way for customers to enjoy the flavors of an Italian chicken parmesan meal on-the-go. Its advertising highlights the sandwich as “warm, cheesy, and oh so saucy.”
The following sections will cover the details of Burger King’s new chicken parm sandwich, including its ingredients, price, and nutrition information. It will also discuss consumer response to the new menu item so far.
Sandwich Details
Ingredients
Burger King’s chicken parm sandwich contains the following main ingredients:
- A seasoned, breaded chicken breast filet
- Marinara sauce
- Mozzarella cheese
- Toasted bun
The chicken fillet provides a juicy, flavorful cut of white meat chicken. It has a crispy, seasoned breading exterior cooked until golden brown and crunchy. The marinara sauce features a bold, tomatoey Italian sauce flavor. It provides a sweet and savory contrast to the breaded chicken. Melted, ooey-gooey mozzarella cheese gives the sandwich rich, creamy texture.
The toasted bun provides a base to bring all the sandwich ingredients together. It adds crunch and absorbs some of the tasty sauce. Burger King toasts the cut sides of the bun for added texture and flavor.
In addition to the core ingredients listed above, customers can customize their chicken parm sandwich with regular sandwich toppings like lettuce, tomatoes, onions, pickles, and condiments.
Price
The chicken parm sandwich is affordably priced as a standalone sandwich or as part of a combo meal:
- Chicken Parm Sandwich Alone: $5.59
- Chicken Parm Sandwich Medium Combo: $8.39
The regular combo includes the sandwich, medium fries, and a medium drink. Prices may vary slightly by location.
Nutrition
Here is the nutrition information for a regular Burger King Chicken Parm Sandwich:
| Calories | 690 |
|---|---|
| Fat | 35g |
| Carbohydrates | 56g |
| Protein | 28g |
| Sodium | 1810mg |
The chicken parm sandwich is high in calories, fat, carbs, and sodium compared to other Burger King sandwiches. This is likely due to the fried chicken, cheese, bun, and sauce. Customers concerned about nutrition may want to split the sandwich into multiple meals or opt for alternatives with grilled chicken.
Consumer Response
So far, customer response to Burger King’s new chicken parm sandwich has been generally positive. Reviews highlight the sandwich’s resemblance to a classic chicken parmesan meal, its savory and satisfying flavors, and its reasonable price point compared to sit-down restaurants.
Many reviewers say the sauce and cheese provide rich, indulgent Italian flavors that make the sandwich taste like chicken parm. The fried chicken cutlet is juicy and tender inside with a crispy, craggy breading outside. It stays crispy even when loaded with sauce and cheese, unlike sandwiches with a soggy crust.
Positive reviews mention the sandwich is nicely assembled with the perfect amount of sauce and cheese. It doesn’t sacrifice chicken parm flavors just to meet fast food convenience standards. Customers feel like they are getting an elevated, chef-inspired sandwich at a great value price.
Some drawbacks mentioned in reviews include the bun getting soggy from excess sauce and the marinara tasting too sweet. A few people say they missed the usual breaded, fried eggplant in a chicken parm meal. Adding some fried eggplant slices could make the sandwich even more authentic.
Overall, feedback indicates Burger King’s chicken parm sandwich succeeds as a fast food take on classic chicken parmesan. It satisfies cravings for an Italian-American flavor experience in a quick drive-thru sandwich. Most customers find it a tasty addition to the menu.
Conclusion
Burger King’s new chicken parm sandwich brings the robust flavors of breaded chicken, marinara sauce, and melted mozzarella to the chain’s menu. With its fried chicken cutlet, savory tomato sauce, gooey cheese, and toasted bun, it provides an on-the-go take on the popular Italian chicken parmesan dish.
The sandwich has been met with mainly positive reviews from customers praising its crispy fried chicken, indulgent cheese and sauce, and reasonable pricing. It delivers a satisfying chicken parm experience in convenient fast food form. The chicken parm sandwich expands Burger King’s chicken offerings and allows it to compete with similar menu items from other major chains.
Burger King is sure to attract more sales and customer visits by catering to demand for chicken sandwiches with its distinctive take on this crave-worthy flavor combination. The new chicken parm sandwich is an appetizing addition that positions the chain to continue growing its poultry menu item lineup.