Snoop Dogg, the famous rapper and media personality, has been an early adopter and vocal proponent of cryptocurrencies over the years. As an influential celebrity, Snoop’s endorsement and investments in crypto have helped increase awareness and mainstream adoption. But what specific crypto assets make up Snoop’s portfolio? Let’s take a look at some of the major cryptocurrencies Snoop owns and has promoted.
Dogecoin
One of the most well-known crypto holdings of Snoop is Dogecoin (DOGE). He has frequently promoted the popular meme-inspired cryptocurrency on social media since early 2021. In February 2021, Snoop tweeted that he had become a major Dogecoin investor. This tweet helped spur a surge in the price of Dogecoin. Snoop has also released online content and merchandise featuring Dogecoin to help boost interest in the cryptocurrency.
Notable Dogecoin tweets from Snoop:
- February 2021: “Me and my momma gonna get a cpl Dogecoins”
- April 2021: “Put some Dogecoin on it Yeahhh baby”
- May 2021: “Wake up Everyday to take care of my Family Best believe Dogecoin is Part of that Plan #dogecoinrise”
Snoop’s lighthearted tweets and embrace of the Dogecoin community have helped make him one of the most influential celebrity backers of the cryptocurrency. The precise amount of Dogecoin owned by Snoop is unknown, but it is likely a substantial quantity based on his frequent promotion of the token.
Ethereum
The second largest cryptocurrency, Ethereum (ETH), is also part of Snoop’s portfolio. In early 2022, Snoop revealed that he owned Ethereum during an interview with Logan Paul on the Impaulsive podcast. On the same podcast appearance, Snoop confirmed that he owned Bitcoin as well. As two of the top cryptocurrencies, Bitcoin and Ethereum form a solid base for Snoop’s crypto investments.
NFTs
Beyond the major cryptocurrencies, Snoop also invests heavily in NFTs (non-fungible tokens). He has created and collected many unique NFT artworks and collectibles. In late 2021, Snoop spent over $3.9 million to acquire various NFTs including items like the popular Bored Ape Yacht Club collection. His NFT holdings span different blockchains, with Ethereum-based collections like Bored Ape Yacht Club as well as NFTs on Polygon, Solana, and other chains. Snoop continues to acquire new NFTs and promote different NFT projects across social media.
Snoopverse
One of Snoop’s most ambitious crypto projects is the development of his own metaverse called The Snoopverse. Powered by The Sandbox blockchain gaming platform, The Snoopverse will allow fans to engage with virtual Snoop Dogg experiences. Users can potentially explore virtual real estate, attend virtual concerts and events, and create their own experiences. There is also expected to be a play-to-earn element allowing users to earn rewards and NFT collectibles. The launch of Snoopverse could further boost awareness and growth of blockchain metaverse platforms.
Additional Crypto Holdings
Beyond his top crypto assets, Snoop likely holds a diverse portfolio of cryptocurrencies and blockchain investments. Other potential holdings include:
- RapperCoin (RAP) – Cryptocurrency token created in honor of Snoop that he has promoted
- Doge Pound Token (DPT) – Ecosystem token for Doge-related projects that Snoop supports
- Chiliz (CHZ) – Sports fan token provider endorsed by Snoop
- Quant (QNT) – Enterprise blockchain project promoted by Snoop
- Reddit Moons – Crypto rewards earned by Snoop for engagement on Reddit
As an active investor and advocate for crypto projects, Snoop likely explores and adds new cryptocurrencies to his portfolio regularly. His openness to engage with many different crypto communities has expanded his influence across the blockchain industry.
Conclusion
With mainstream hits like Dogecoin, bluechip assets like Ethereum, hot collectibles through NFTs, and an upcoming metaverse, Snoop Dogg has shown himself to be an early adopter and supporter of many different facets of the cryptocurrency world. As a prominent celebrity influencer, his championing of crypto has accelerated public awareness and acceptance. While his specific crypto holdings are not fully public, Snoop clearly has accumulated a substantial portfolio spread across top cryptocurrencies, NFT collectibles, and blockchain projects. As the crypto industry continues to evolve, we can expect Snoop Dogg to engage his fanbase with new crypto trends and emerging projects.