Easy Cheese is a popular canned cheese product made by Kraft Heinz. It comes in a variety of flavors, including the bacon and cheddar variety. There have been some reports that this particular flavor has been discontinued, leading to questions from fans of the product. In this article, we’ll look at the evidence to determine if Easy Cheese Bacon and Cheddar has indeed been taken off the market.
Background on Easy Cheese
Easy Cheese has been around since 1965. It was invented by Nissen Foods as an aerosol cheese product that could be sprayed directly from the can. It became popular as a quick, shelf-stable cheese alternative.
Kraft acquired Easy Cheese in the 1980s and has produced it ever since. The canned cheese comes in a few standard flavors like original, cheddar, and Swiss. Over the years, Kraft has also offered limited edition flavors like bacon and cheddar, pizza, and nacho cheese.
The convenience and novelty of Easy Cheese has made it a cult favorite for over 50 years. Fans spray it directly into their mouths, onto snacks, or use it to quickly add cheesy flavor to recipes. However, like any long-standing product, it has also faced some discontinuations of certain flavors.
Evidence of Bacon and Cheddar Discontinuation
There are a few pieces of evidence that point towards a discontinuation of the Easy Cheese bacon and cheddar flavor:
- Customer complaints – There are several reports from customers in 2022 and 2023 saying the bacon cheddar variety is no longer being found in stores. Many state it used to be their favorite flavor but now appears to be gone.
- Lack of availability – Checking major grocery retailers online does not turn up any options to purchase Easy Cheese bacon and cheddar. The original, cheddar, and Swiss flavors are readily available, but bacon cheddar is noticeably absent.
- Kraft Heinz customer service – According to comments online, some customers claim to have contacted Kraft Heinz customer service and been informed that the bacon and cheddar variety has been discontinued.
Based on these points, it seems plausible that the Easy Cheese bacon and cheddar flavor has been discontinued. However, this has not been officially confirmed by Kraft Heinz.
Conflicting Evidence of Continued Availability
However, there is also some conflicting information that suggests the bacon and cheddar variety is still being produced:
- Still listed on Kraft’s website – The bacon and cheddar flavor is still listed on Kraft’s Easy Cheese website as one of the available options. It seems unlikely they would still have it on their site if it was discontinued.
- Recent packaging – Images of Easy Cheese Bacon and Cheddar packages have been shared online as recently as 2022. The copyright date on the packaging says 2021 Kraft Heinz. This indicates it was still being actively packaged and sold last year.
- Inconsistent availability – Even products that are technically still available can have inconsistent in-store and online availability. It’s possible bacon and cheddar is still being made but sporadically stocked due to supply chain issues.
The continued inclusion on Kraft’s website and evidence of recent packaging suggests the discontinuation may not be definitive yet.
Reasons for Potential Discontinuation
If Kraft Heinz did decide to discontinue Easy Cheese bacon and cheddar, there are a few possible reasons behind that decision:
- Lagging sales – The bacon cheddar flavor could have had slowing sales compared to other varieties, leading Kraft to ax it from the lineup.
- Manufacturing costs – Producing a more complex bacon and cheddar flavor likely carries higher costs than the standard cheddar and Swiss. Lower profit margins could have played a role.
- Brand focus – Kraft may have wanted to streamline the Easy Cheese line to focus on their core original and cheddar flavors rather than distract with limited editions. Discontinuing lagging flavors can sharpen a brand.
Any company regularly evaluates underperforming products and makes tough decisions on discontinuations. It’s very possible this happened to the bacon and cheddar flavor of Easy Cheese.
How to Still Get Easy Cheese Bacon and Cheddar
If Kraft Heinz did discontinue the flavor, it can still be found in certain places while supplies last:
- Remaining store inventory – There may still be leftover stock sitting on shelves or in warehouses that retailers need to sell through.
- Secondary markets – Online sellers may have purchased and stockpiled the discontinued flavor for resale on sites like eBay.
- International sellers – The bacon cheddar variety may still be sold in international markets, allowing purchase through import websites.
Super fans of Easy Cheese bacon and cheddar can turn to these sources to continue enjoying it while it’s still available. Stocking up from remaining store supplies or secondary markets could allow amassing a personal reserve before it’s gone for good.
Table: Nutrition Information for Easy Cheese Bacon and Cheddar
| Serving Size | 2 tablespoons (28g) |
|---|---|
| Calories | 90 |
| Total Fat | 7g |
| Sodium | 270mg |
| Protein | 3g |
The Bottom Line
While there are concerning signs, it remains unconfirmed whether Easy Cheese bacon and cheddar has been officially discontinued. Kraft Heinz has yet to make a public announcement one way or the other. Fans of the flavor may still be able to find it on shelves while supplies last. But in the likely scenario that it has been discontinued, Easy Cheese still lives on in its popular original and cheddar varieties.
Conclusion
Easy Cheese bacon and cheddar appears hard to find, signaling a potential discontinuation. However, conflicting evidence means its status is still unclear. Kraft Heinz has not confirmed or denied discontinuing it. Fans should stock up from remaining supplies just in case while hoping for its continued availability. In the end, Easy Cheese remains iconic, even if flavors come and go.