Casamigos is a luxury brand of tequila founded in 2013 by actor George Clooney and nightclub entrepreneur Rande Gerber. It has become one of the fastest growing and most popular ultra-premium tequilas in the United States and beyond. But with its celebrity pedigree and top-shelf status, Casamigos doesn’t come cheap. So exactly how expensive is Casamigos tequila? Let’s take a closer look at the different expressions and sizes available, and how Casamigos prices compare to other premium tequila brands.
Casamigos Tequila Lineup
Casamigos offers three core tequila expressions: Blanco, Reposado, and Añejo. Here is a quick overview of each:
Casamigos Blanco
The Casamigos Blanco is an unaged “silver” tequila. It is distilled from 100% Blue Weber agave and bottled immediately after distillation. With no aging in oak barrels, the Blanco retains the natural agave flavors and floral aromas. It has hints of citrus, vanilla, and sweet agave with a crisp, smooth finish.
Casamigos Reposado
The Casamigos Reposado is aged for 7 months in American white oak barrels. This mellows and refines the flavors, adding layers of caramel, vanilla, and butterscotch. It strikes a balance between the sharpness of the Blanco and the oaky flavors of the Añejo.
Casamigos Añejo
The Casamigos Añejo is aged for 14 months in American white oak barrels. The extended aging gives it a darker color and richer, more complex flavors like vanilla, maple, and cocoa. It has a very smooth finish with a hint of woodiness from the barrels.
Casamigos Bottle Sizes and Prices
Now let’s look at the different bottle sizes available for each Casamigos expression and their typical cost:
| Bottle Size | Blanco Price | Reposado Price | Añejo Price |
|---|---|---|---|
| 50 ml Mini | $12-15 | $15-18 | $18-22 |
| 375 ml | $40-50 | $45-55 | $55-65 |
| 750 ml | $55-65 | $60-70 | $70-80 |
| 1 L | $90-110 | $95-115 | $115-130 |
| 1.75 L | $160-200 | $170-210 | $200-240 |
A standard 750ml bottle of Casamigos Blanco starts at around $55-65 at most liquor stores. The Reposado will cost $5-10 more, and the Añejo $10-15 more. Of course, prices can fluctuate depending on the retailer. Mini 50ml sizes can be great for trying before committing to a full bottle. The larger 1.75L handles are more cost effective per oz for heavy pours.
Casamigos Package Deals
In addition to the individual bottles, Casamigos also offers several package deals that bundle their tequilas:
- Blanco & Reposado set – Includes 750ml of Blanco and 750ml of Reposado for around $120-140
- Reposado & Añejo set – Includes 750ml of Reposado and 750ml of Añejo for around $130-150
- The Perfect Set – Includes 200ml bottles of Blanco, Reposado, and Añejo for $60-70
- Casamigos Fridge – Includes 375ml of Blanco, Reposado, and Añejo, plus a lockable bar fridge for around $400-500
These pre-selected sets can offer some bundle savings over buying the bottles individually. The bar fridge bundle also makes for a nice luxury gift pack.
How Casamigos Prices Compare to Other Brands
So how does the cost of Casamigos stack up against other premium tequila brands?
Casamigos is positioned firmly in the high-end ultra-premium category. It’s comparably priced to other luxury, 100% agave tequilas like Clase Azul, Patrón, and Don Julio 1942. However, it does generally cost 20-30% less than the most elite extra añejo tequilas from Clase Azul and Patrón at the same size.
At the same time, Casamigos commands a significant price premium over more affordable 100% agave tequilas like Espolòn, Olmeca Altos, and Siete Leguas. The starting price of around $55 for a 750ml of Casamigos Blanco is nearly twice as much as a 750ml of Espolòn Blanco at $30.
For a true super-premium aged tequila, Casamigos Añejo at $70-80 is reasonably priced compared to other 14 month extra añejos costing well over $100. But it still costs almost three times more than a standard Reposado from a good mid-range brand.
Here’s a direct price comparison of Casamigos versus other popular premium tequila brands for a 750ml bottle:
| Brand | Blanco | Reposado | Añejo |
|---|---|---|---|
| Casamigos | $55-65 | $60-70 | $70-80 |
| Patrón | $55-65 | $65-75 | $85-100 |
| Don Julio | $45-55 | $55-65 | $65-80 |
| Cazadores | $35-45 | $40-50 | $50-60 |
| Espolòn | $25-35 | $30-40 | $40-50 |
While the major brands may compete closely on their Blanco and Reposado offerings, Casamigos’ 14 month Añejo provides a longer aged tequila at a very competitive ultra-premium price point.
Is Casamigos Worth the Price?
At the end of the day, is Casamigos worth paying the premium price over less expensive high-quality tequilas?
That depends on your budget and preferences as a tequila drinker. If you’re looking for a true luxury, sipping tequila and enjoy the smoothness of an extra añejo, then Casamigos is very fairly priced for the quality. The brand recognition and cachet may also be worth it if you want to impress guests or gift top-shelf spirits.
However, more casual tequila drinkers or those on a tighter budget may be just as happy with cheaper alternatives from Espolòn, Olmeca Altos, or other mid-range brands. At half the price or less, these 100% agave tequilas still make fantastic margaritas and palomas without breaking the bank.
Ultimately, Casamigos occupies a premium spot in the super-ultra premium tequila segment. While not cheap, its pricing is comparable to other prestigious brands like Patrón and Don Julio for tequilas of similar quality and age. The extended 14 month aging time on the Añejo also provides a smooth sipping experience that could cost much more from other extra añejo competitors. For die-hard tequila aficionados or as a impressive gift, Casamigos remains a rock-solid choice in its price tier.
Conclusion
Casamigos tequila sits at the higher end of the premium tequila scale, with the Blanco starting around $55, Reposado $60-70, and Añejo $70-80 for a standard 750ml bottle. The brand offers a few package sets that provide some savings over individual bottles, as well as larger and smaller sizes for flexibility. While certainly not the cheapest, Casamigos is very competitively priced compared to other luxury tequila brands for the quality and age of its expressions. With its smooth extended-aged Añejo and celebrity pedigree, Casamigos remains a popular choice for top-shelf tequila seekers and makes for an impressive sipper or gift.