Models are often expected to smile in photographs, on runways, and in advertising campaigns. However, some argue that models shouldn’t have to smile if that doesn’t fit the mood or concept of the shoot. Here we’ll look at the reasoning behind both sides of this debate.
Why Models Are Expected to Smile
There are a few common reasons why models are frequently asked to smile:
- Smiling makes models seem more approachable, friendly, and inviting.
- Smiles can help showcase beauty, teeth, and facial features.
- Smiles convey positive emotions like joy, confidence, and warmth.
- Brands want relatable, happy models to connect with consumers.
- Upbeat, smiley models help sell aspirational ideals and the “good life.”
Models are essentially human mannequins used to sell products, so brands want them to look attractive and alluring. A bright smile is seen as an easy way to achieve those goals. Many companies want models who seem bubbly and full of life in order to associate those positive qualities with their products.
Reasons Models May Not Need to Smile
However, some argue that models shouldn’t have to smile if it doesn’t match the theme or mood of a photo shoot or runway show. Here are some reasons models may want to showcase other expressions:
- Smiling isn’t always natural – models may wish to make other genuine facial expressions.
- Not all concepts call for bubbly, upbeat models.
- More serious or edgy campaigns may require subtle, smoldering expressions.
- Diversity in looks and modeling styles should be embraced.
- Forcing a smile can look inauthentic if a model isn’t feeling genuinely happy.
Some brands want cool, fierce models to match their products or campaigns. Areas like high fashion and avant-garde editorials also call for more conceptual, thought-provoking model portrayals beyond just smiling faces. Models argue that they should have the freedom to emote in ways that feel right for the job.
The Impact of Modeling Expressions
The choice between smiling and not smiling for models can significantly impact the impression they give:
| Modeling Style | Impressions Given |
|---|---|
| Smiling | Approachable, friendly, confident, upbeat, aspirational |
| Not smiling | Thought-provoking, edgy, high fashion, conceptual, moody |
While some argue that not smiling makes models seem aloof or unfriendly, others argue it empowers them by letting them define their own look. Non-smiling models can create intrigue and present the product or clothes as the focus rather than just their expressions.
Best Practices for Models & Brands
When deciding whether models should smile or not, both models and hiring brands could consider the following tips:
- Match the model’s expression to the campaign or product concept.
- Give clear direction about expression preferences upfront.
- Encourage models to give natural, authentic facial expressions.
- Allow for some flexibility and range of emotions.
- Hire models that suit your target image and look.
With compromise between models and brands, there are opportunities to showcase both smiled and non-smiled modeling. The key is ensuring the expressions fit the context and allowing models some say in how they get to portray themselves.
Conclusion
Models don’t necessarily have to smile – their expressions should match the campaign and product they are showing. Some argue models seem friendlier and more aspirational smiling, but others want models to have more flexibility. The most important thing is that models seem natural, and brands hire models who fit the image they want to project. With open communication and direction, brands and models can determine when smiling is beneficial or when more subtle expressions are warranted.