Schwan’s Home Delivery is known for their frozen pizzas, especially their breakfast pizzas. The breakfast pizzas feature eggs, cheese, and breakfast meats like sausage, ham, and bacon on a crust. They have been a popular item for years. However, there have been reports that Schwan’s may have discontinued their breakfast pizzas. In this article, we’ll look at the evidence to determine if Schwan’s breakfast pizzas have been discontinued.
The History of Schwan’s Breakfast Pizzas
Schwan’s first introduced breakfast pizzas to their product line in 2013. The original breakfast pizzas included the Big Breakfast Pizza and Breakfast Pizza Minis. The Big Breakfast Pizza featured eggs, cheese, sausage, and seasonings on a crispy crust. The Breakfast Pizza Minis were individual sized breakfast pizzas great for snacking or kids.
The breakfast pizzas were an instant hit with customers and soon became one of Schwan’s most popular product lines. Over the years, Schwan’s expanded the breakfast pizza selection to include multiple varieties:
- Bacon, Egg & Cheese Breakfast Pizza
- Sausage, Egg & Cheese Breakfast Pizza
- Ham, Egg & Cheese Breakfast Pizza
- Supreme Breakfast Pizza with sausage, bacon, ham, onions, green peppers, mushrooms
- Breakfast Pizza Minis
The breakfast pizzas provided an easy and tasty breakfast option that could be heated up quickly at home. Having breakfast already assembled on a pizza crust was brilliant and unique in the frozen food market. For nearly a decade, Schwan’s breakfast pizzas were a staple in many households.
Signs of Schwan’s Breakfast Pizzas Being Discontinued
In 2022, customers started noticing signs that Schwan’s breakfast pizzas were being discontinued. Some of the signs included:
- Limited availability – Customers reported that Schwan’s breakfast pizzas were often sold out or unavailable for delivery on the website. The variety was narrowed down to just 1 or 2 options.
- Clearance discounts – Select breakfast pizzas were being offered at huge clearance discounts up to 50% off, signaling they were being cleared out.
- flavors like Bacon, Egg & Cheese were marked as “Out of Stock Indefinitely” on the website, with no indication they would be coming back in stock.
These issues led to growing speculation that Schwan’s was phasing out their breakfast pizza selection for good.
Schwan’s Customer Service Responses
When concerned customers reached out to Schwan’s customer service about the status of breakfast pizzas, they received mixed signals:
- Some representatives said breakfast pizzas were discontinued and they did not have information on when or if they would return.
- Others claimed breakfast pizzas were only temporarily out of stock due to supply chain issues and would be back soon.
- Some customers were told the removal of breakfast pizzas was only a seasonal rotation and they would return in a few months.
The inconsistent responses from Schwan’s customer service increased confusion over whether breakfast pizzas were officially discontinued or not.
Example Schwan’s Customer Service Response
Here is an example response received from a Schwan’s customer service agent when asked if breakfast pizzas were being discontinued:
“Thank you for contacting Schwan’s Consumer Care. Some of our breakfast pizza flavors have been temporarily out of stock over recent weeks and we apologize for any inconvenience. We have been affected by supply chain issues facing many food companies. Our suppliers have been out of stock of ingredients for some of our breakfast pizzas like bacon and sausage, causing us to have limited inventory. We hope to begin replenishing our breakfast pizza stock very soon as suppliers become able to fulfill our ingredient needs again. Please check back with us in 1-2 months as we expect breakfast pizzas to come back in stock around that time frame.”
This response indicates breakfast pizzas are out of stock due to temporary supply chain disruptions, not discontinuation.
Evidence Supporting Breakfast Pizza Discontinuation
Despite some customer service agents claiming it’s temporary, there are credible signs pointing to Schwan’s breakfast pizzas being permanently discontinued:
1. Removed from Schwan’s Website
As of October 2022, Schwan’s has removed all breakfast pizzas from their website’s online product listings. Only regular lunch and dinner pizzas are shown now. Removing the web pages suggests breakfast pizzas have been officially cut.
2. No Signs of Returning
Breakfast pizzas first started experiencing limited stock and sell outs in early 2022. It’s now late 2022 and breakfast pizzas have been unavailable for most of the year with no return. If it was a temporary supply issue, Schwan’s would have likely replenished stock by now.
3. New Products Replacing Them
Schwan’s has been introducing many new products in 2022 like sandwiches, bowls, and non-breakfast pizzas. All signs point to these new items gradually replacing discontinued breakfast pizzas in the product lineup.
4.Removal from Schwan’s Sales Materials
Schwan’s trucks provide customers with sales catalogs of available products. Customers have reported the breakfast pizzas are no longer featured or pictured in the latest sales materials, providing more proof of removal.
Why Did Schwan’s Likely Discontinue Breakfast Pizzas?
While Schwan’s has not provided an official reason, there are some likely factors behind breakfast pizzas getting removed from their offerings:
1. Supply Chain Costs
Ingredient costs have risen significantly, especially for meat products like bacon, ham and sausage. It’s possible that increasing costs made breakfast pizzas less profitable or unable to meet price points.
2.Labor Shortages
Schwan’s factories require ample labor to produce the wide variety of pizzas. Labor shortages could have impacted their ability to maintain breakfast pizza production.
3. Competition
More competitors have entered the frozen breakfast pizza market including Pillsbury and Signature Select. Greater competition may have eroded Schwan’s share.
4.Health Trends
Breakfast pizzas are higher in fat, calories, and sodium compared to some other breakfast foods. Updated health guidelines may have reduced consumer demand.
Any combination of these factors likely contributed to Schwan’s deciding breakfast pizzas were no longer profitable or viable for their brand.
Will Schwan’s Bring Back Breakfast Pizzas?
Unfortunately, all signs indicate breakfast pizzas have been permanently discontinued by Schwan’s with no plans to bring them back in the future. While some customer service reps have promised their return, the continued lack of availability points to removal from the product line altogether. Fans of Schwan’s breakfast pizzas may need to explore alternative options now for the same style of convenient homemade breakfast.
Alternatives to Schwan’s Breakfast Pizza
Here are some alternative breakfast pizzas you can purchase or make at home now that Schwan’s options seem gone:
Pillsbury Breakfast Pizzas
Pillsbury offers several refrigerated breakfast pizza options at many grocery stores like:
- Bacon, Egg and Cheese Breakfast Pizza
- Sausage, Egg and Cheese Breakfast Pizza
- Ham, Egg and Cheese Breakfast Pizza
Signature Select Breakfast Pizzas
Sold at Safeway and Albertsons, Signature Select has frozen breakfast pizzas in flavors like:
- Sausage, Bacon & Egg Breakfast Pizza
- Ham, Bacon & Egg Breakfast Pizza
DiGiorno Breakfast Croissant Pizza
This unique breakfast pizza from DiGiorno features fluffy croissant dough, eggs, cheese and bacon or sausage.
Make Your Own Breakfast Pizza
Get creative and make your own homemade breakfast pizza using:
- Refrigerated pizza dough
- Pizza or marinara sauce
- Shredded cheese like mozzarella
- Cooked breakfast meats and veggies
- Scrambled eggs
Assemble with your favorite ingredients and bake for a fresh, customizable breakfast pizza.
The Verdict on Schwan’s Breakfast Pizzas
Based on customer reports, company changes, and lack of availability, the verdict seems clear – Schwan’s popular breakfast pizzas have been quietly discontinued. Supply chain issues, costs, and shifting consumer preferences likely led to the decision. While some flavors may briefly return in limited stock, breakfast pizzas are no longer a permanent menu staple for Schwan’s. Fans will need to explore other brands and homemade options to get their breakfast pizza fix going forward.
Conclusion
For nearly a decade, Schwan’s breakfast pizzas were a beloved convenience food. But multiple signs in 2022, from limited supply to permanent out of stock labels, all indicate that Schwan’s has stopped producing their breakfast pizzas. Customer service agents have provided mixed signals, but the prolonged lack of availability and removal from sales materials points to a permanent discontinuation. Factors like supply chain inflation, labor shortages, and increased competition likely impacted the profitability and viability of keeping breakfast pizzas in their product lineup. For fans of the easy homemade breakfast Schwan’s breakfast pizzas offered, replacement options are available including Pillsbury, Signature Select, DiGiorno or making your own. But the long-term fate of Schwan’s own breakfast pizzas seems to be sealed – after years as a staple, they have been discontinued with no plans announced to bring them back.