Red Baron has been a popular brand of frozen pizza for decades. They are known for their classic pizza flavors as well as some innovative options like Breakfast Pizza. However, some customers have noticed that it seems harder to find the Red Baron Breakfast Pizzas in stores lately. This has led to speculation that Red Baron may have quietly discontinued their breakfast offerings.
The History of Red Baron Breakfast Pizza
Red Baron first introduced their Breakfast Pizza in 2013. It was designed to be an easy breakfast option that could be heated up quickly in the oven. The original Breakfast Pizza featured eggs, cheese, and sausage or bacon on a crispy pizza crust. Red Baron marketed it as a tasty way to start your day without all the usual breakfast preparation and cleanup.
The Breakfast Pizzas were sold alongside Red Baron’s well-known classic pizza flavors in the frozen food aisle. They grew to be popular sellers for the brand. Red Baron expanded the line over the years to include options like Breakfast Pizza with ham, egg, and cheese as well as veggie versions.
When Did Red Baron Breakfast Pizzas Seemingly Disappear?
Over the past year or so, many fans of Red Baron Breakfast Pizza have noticed the product is no longer on store shelves. There was no public announcement from Red Baron about discontinuing the line. The breakfast pizzas simply became very difficult to find in grocery stores where they were previously stocked.
Some loyal customers called and emailed Red Baron customer service asking if the breakfast pizzas had been discontinued. The typical response was that they could not confirm the status of the product and to check local retailers to see if they still carried them.
A search of major grocery chains shows very limited availability of Red Baron Breakfast Pizzas today. Most no longer list the product online or in weekly circulars. There are occasional retailer mentions of them being “out of stock with no backorder available.”
Possible Reasons for Discontinuation
While Red Baron has not provided an official statement, the decreased availability points to Breakfast Pizzas being phased out. There are several possible reasons the product line may have been discontinued:
- Declining popularity – Breakfast pizzas may have fallen out of favor with consumers compared to when first introduced.
- Production costs – Frozen breakfast foods require different ingredients and processes than regular pizzas, which may have cut into profit margins.
- Competition – Other brands introduced their own breakfast pizzas and took share away from Red Baron.
- Cannibalizing sales – The breakfast line may have ended up competing too directly with Red Baron’s classic pizzas.
Discontinuing slower-selling products is a common move for food brands looking to streamline operations and focus on top performers. The breakfast pizza category itself also shrank over the past few years as consumer preferences shifted.
A Stealth Discontinuation
The quiet removal of Red Baron Breakfast Pizzas from stores, without a formal announcement, is known as a “stealth discontinuation.” Brands will sometimes do this to phase out an underperforming product without drawing much attention to it.
Stealth discontinuations allow companies to avoid publicly admitting a product line has failed. It also lets them test phasing something out slowly to see if consumers even notice or care that it’s gone from shelves.
For loyal buyers of the product, however, the low-key vanishing act can be frustrating. Fans of Red Baron Breakfast Pizza have taken to social media and internet forums looking for answers on whether their favorite morning pizza is gone for good.
What Fans of the Pizzas Are Saying
Here are some reactions shared online by Red Baron Breakfast Pizza aficionados:
- “This was my go-to quick breakfast on hectic mornings. I can’t believe it’s disappeared without any notice.”
- “My teenage son loved grabbing a breakfast pizza on his way out the door to school if he was running late. Now the freezer section doesn’t have them anymore.”
- “I’ve emailed Red Baron customer service multiple times and keep getting the runaround. Just tell me the truth – did you stop making breakfast pizzas?”
- “First my kids noticed we hadn’t bought breakfast pizzas in a long time. Then I realized it has been months since I’ve seen them in any store. What happened to them?”
- “The ‘discontinued product’ notice on the Red Baron website lists Breakfast Favorites. When did this happen and why?? Bring back my bacon egg and cheese pizza!”
The passionate response from customers indicates a core fan base existed for the breakfast pizzas. While they may not have been top sellers overall for Red Baron, some buyers clearly formed a strong attachment to the convenient morning meal in a box.
Red Baron’s Response (Or Lack Thereof)
In the face of customer inquiries and complaints, Red Baron has stayed silent on the official status of Breakfast Pizzas. Their customer service team simply suggests checking local stores for availability.
Some representatives have informed customers the product may have been “regional” or “limited edition” despite being sold nationwide for over 5 years. This vague messaging avoids admitting the line is gone for good.
Red Baron’s website and social media accounts make no mention of Breakfast Pizzas being removed from their lineup. The company has not publicly announced plans to bring breakfast options back or shared any rationale for abandoning the category.
Conclusion
While not yet confirmed by Red Baron, all signs point to Breakfast Pizzas being discontinued across the board. Exact details on when and why remain murky. The removal seems to have been done gradually and quietly over the past year.
For those who enjoyed the convenience and taste of Red Baron Breakfast Pizza, the news is disappointing. Some loyal customers are clinging to hope that consumer demand could lead to their comeback. But the brand has not acknowledged any plans to bring back breakfast options at this time.
Red Baron’s silence on the topic means Breakfast Pizza fans are left without closure. The company appears to be banking on customers moving on to purchase their signature classic flavors instead.