Skip to Content

Did Pillsbury discontinue blueberry biscuits?


Pillsbury’s blueberry biscuits have been a beloved breakfast staple for many years. However, some loyal customers have recently noticed that they seem to be missing from store shelves, leading to speculation that Pillsbury may have quietly discontinued this variety.

In the opening paragraphs, we’ll provide some quick answers to key questions around Pillsbury’s potential discontinuation of blueberry biscuits:

– Are Pillsbury blueberry biscuits still being made? There is no official confirmation from Pillsbury that they have been discontinued. Some stores still report carrying them regionally.

– When did people first notice they were missing? Online discussion of Pillsbury possibly discontinuing blueberry biscuits seems to have picked up in late 2022.

– Has Pillsbury acknowledged this? Pillsbury has not made any public statement confirming or denying that blueberry biscuits have been discontinued.

– Are other Pillsbury biscuit varieties affected? As of now, there are no indications that other Pillsbury biscuits have been discontinued, only the blueberry variety.

Background on Pillsbury Blueberry Biscuits

Pillsbury launched their line of pre-made refrigerated biscuits in the 1960s, and over the years it has grown to include classic buttermilk, French toast, and cinnamon varieties alongside flavorful options like blueberry, strawberry, and lemon.

The blueberry biscuits joined the product line in 1992 and have been popular with consumers ever since thanks to their soft, fluffy texture and bursts of sweet blueberry flavor. Pillsbury’s refrigerated biscuits are designed to offer an easy, convenient option for making homemade-tasting biscuits by simply popping open a tube and baking.

Over the decades, Pillsbury biscuits have become a staple at many breakfast tables, and the blueberry variety added a fruit-filled option to the classic biscuit lineup. The potential discontinuation of this beloved flavor has loyal fans quite concerned.

Nutrition & Ingredients

Each Pillsbury blueberry biscuit contains 100 calories, 2g of protein, 2g of fiber and 11g of sugar. Pillsbury states that their biscuits are made with simple ingredients like unbleached enriched wheat flour, vegetable oil, leavening, dextrose, blueberries and more.

So while they are not the most nutritious breakfast option, the biscuits do offer some fiber, don’t contain high fructose corn syrup, and use vegetable oil rather than trans or saturated fats. The sweetness comes from standard sugar rather than artificial sweeteners.

When Did Customers Start Noticing They Were Missing?

Online discussion boards seem to indicate that consumers first started asking questions about the missing blueberry biscuit variety around September 2022.

Reviews and comments began appearing on sites like Reddit and Facebook from shoppers noting that they were no longer able to find that flavor in stores, despite the other classic Pillsbury varieties still being well-stocked.

There was some initial speculation that it could be a temporary supply chain issue causing the blueberry biscuits to be missing from stores. But as more and more consumers in all regions of the U.S. began reporting the absence of this variety on shelves, it appeared there could be more at play than a logistics hiccup.

Timeline of consumers noticing the missing biscuits:

September 2022 – First consumer comments about missing biscuits appear online. Initial assumption is spotty regional availability.

October 2022 – More widespread reports that stores across multiple states do not have blueberry biscuits. Supply chain issues questioned.

November 2022 – Consumers continue to report complete absence of this variety. Speculation increases that Pillsbury quietly discontinued them.

December 2022 – Multiple requests sent to Pillsbury customer service yield no clear answer. Mystery and frustration grows.

So while the first questions were raised in the Fall of 2022, Pillsbury has yet to address this directly, leading to ongoing confusion and speculation from loyal blueberry biscuit fans.

Has Pillsbury Acknowledged the Issue?

As of January 2023, Pillsbury has made no public statement acknowledging whether or not they have discontinued blueberry biscuits. The company has not responded to media requests for comment on the situation either.

Pillsbury’s customer service department appears to be giving contradictory responses to consumer inquiries as well:

– Some have been told the product has been discontinued and is no longer available.

– Others are told it is experiencing supply shortages but still being produced in limited quantities.

– Some report being informed that it is a temporary regional outage.

Additionally, Pillsbury’s website and social media pages still have pages dedicated to blueberry biscuits, which has added to the confusion for buyers. The lack of clarity from the manufacturer has left biscuit lovers searching for straight answers.

Without concrete confirmation from the company, some hold out hope this is a short-term supply issue that will see blueberry biscuits back on shelves eventually. Others have reluctantly concluded the worst – that a treasured breakfast staple is gone for good with little explanation.

Example Quotes from Consumers Reaching Out to Pillsbury:

“I have been unable to find Pillsbury blueberry biscuits in my area for over 2 months. I have asked in many stores and no one can give me an answer. Can you please let me know if you have discontinued this item?”

“I used to love blueberry biscuits but I can’t find them anywhere lately. Are you not making them anymore? Please bring them back!”

“None of the stores where I live have had blueberry biscuits for a long time. I asked a store manager and they didn’t know the reason. Is this just a supply issue in my region or have you stopped production across the country?”

Impact on Other Pillsbury Biscuit Varieties

While Pillsbury blueberry biscuits seem to be missing from shelves, there are no indications currently that other flavors have been affected.

Consumer sentiment online shows shoppers can still readily find buttermilk, cheddar, cinnamon, French toast, and strawberry biscuits from Pillsbury in most regions. The brand’s other refrigerated dough products also remain widely available as well.

Some buyers suspect Pillsbury may have cut the blueberry flavor due to issues with ingredient costs or supply chain challenges with frozen blueberries. Others wonder if falling sales led Pillsbury to cull their biscuit offerings by eliminating a lower-demand variety.

However, without confirmation from Pillsbury, the reason for blueberry potentially being singled out remains unknown. For now, biscuit lovers can continue to enjoy the other Pillsbury varieties that retailers have kept well-stocked on dairy shelves.

Status of Other Pillsbury Biscuit Flavors:

  • Buttermilk – Still widely available
  • Cheddar – Still widely available
  • Cinnamon – Still widely available
  • French Toast – Still widely available
  • Strawberry – Still widely available

What Are Some Alternatives for Pillsbury Blueberry Biscuits?

While many loyalists hold out hope for the return of their beloved biscuits, home cooks looking for a similar blueberry biscuit experience do have some supermarket alternatives in the meantime:

Freshly Made Blueberry Biscuits

The best substitute for store-bought is homemade! Whipping up blueberry biscuits from scratch using fresh or frozen blueberries allows for complete control over the ingredients. Quick scratch recipes are abundant online.

Other Store-Bought Brands

Major grocery chains like Safeway, Great Value, and Trader Joe’s offer their own versions of blueberry-filled biscuits which can potentially fill the Pillsbury-shaped void. Reading labels to avoid unhealthy fats or too much sugar is advised.

Frozen Blueberry Biscuits

Companies like Marie Callender’s sell packaged, frozen blueberry biscuits which require only a short bake time at home. These could work nicely for those seeking the convenience of pre-made along with the blueberry flavor.

Blueberry Muffins or Scones

Muffins and scones also deliver nice bursts of blueberry goodness. Portability and easy customization are a plus over biscuits. This switch could be permanent if Pillsbury’s fate is sealed.

Flavor Add-Ins

Another option is doctoring up regular buttermilk biscuits with some blueberry jam, blueberry syrup, lemon curd, or fresh blueberries to infuse some fruit taste after baking.

While blueberry biscuit lovers still have some available options, many are still crossing their fingers for the return of the trusted Pillsbury original that has graced breakfast tables for decades. Perhaps one day they will reappear just as mysteriously as they first vanished.

Brand Product Where to Buy
Great Value Blueberry Biscuits Walmart
Trader Joe’s Blueberry Biscuits with Blueberry Filling Trader Joe’s
Marie Callender’s Blueberry Biscuits Grocery Store Freezer Section

Theories on Why Pillsbury May Have Discontinued Blueberry Biscuits

Without any official word from Pillsbury as to whether blueberry biscuits have been discontinued (versus temporarily interrupted), home cooks have come up with a few theories to explain the mysterious disappearance:

Supply Chain Issues

Pandemic-related disruptions or material shortages may have interrupted the supply of key biscuit ingredients. Production or distribution problems could also be delaying restocking store shelves.

Rising Costs

Inflationary pressures may have made ingredients like blueberries or other commodities too expensive compared to sales to sustain profit margins.

Lower Consumer Demand

Sales data may have shown declining purchases of the blueberry variety over time. Pillsbury perhaps streamlined offerings based on poor market performance.

Manufacturing Changes

Updates to Pillsbury’s manufacturing operations, equipment, or facilities may have led to reducing output options.

Recipe Alteration

Taste preference changes or health trends may have prompted Pillsbury to overhaul recipes. The blueberry version didn’t align with desired adjustments.

For now these consumer hypotheses remain speculative. But the curious case of the missing Pillsbury blueberry biscuits continues to baffle and dismay loyal shoppers eagerly awaiting their return…or concrete confirmation of their demise.

Conclusion

Pillsbury’s potential discontinuation of their blueberry biscuits has clearly left many buyers distraught and data-starved. The vague and conflicting responses from Pillsbury customer service have only added to the consumer confusion and frustration around the mysterious vanishing of this breakfast staple.

While some Pillsbury biscuit lovers still cling to fragile hopes of a return, others have reluctantly begun the search for new go-to morning treats to fill the void. Still, the queries persist in pursuit of a straight answer – did Pillsbury really say farewell to this fruity breakfast favorite forever? For now, the blueberry biscuit mystery endures.