Quick Answer
Yes, it is possible to have more than one TikTok account. TikTok allows users to create multiple accounts linked to different email addresses or phone numbers. Some reasons why people have multiple TikTok accounts include maintaining separate accounts for different audiences, getting around temporary bans, and increasing visibility. However, TikTok’s terms of service only allow one account per person, so having multiple accounts violates their rules.
Why Have Multiple TikTok Accounts?
Here are some common reasons people create and use more than one TikTok account:
Separate Personal and Professional Accounts
Many users like to keep their personal and professional lives separate on social media. For example, someone may create one TikTok for posting fun dances and personal content. And they may create a secondary TikTok account for posting content related to their business, brand or creative profession. Keeping these accounts separate allows users to better cater content to each audience.
Avoid Bans
If a TikTok account gets temporarily banned for violating Community Guidelines, having a secondary account allows that user to continue accessing TikTok during the ban. Once the ban is lifted, they can switch back to their original account. Users may also create backup accounts in case their primary account gets banned.
Increase Visibility
Some TikTok users try to gain more views and exposure by managing multiple accounts. They may use secondary accounts to like, comment and repost their videos to make the content appear more popular across TikTok. However, this type of coordination violates TikTok’s rules.
Have Multiple Niches
TikTok’s algorithm shows users content based on their interests and engagement. Some creators prefer to have multiple accounts focused on specific niches rather than combining different content on one account. For example, they may have one account for funny videos, another for dance content, and another for beauty tips. This allows them to deliver the most relevant content to each audience.
Have Backup Accounts
In case their primary TikTok account gets hacked or deleted, having a secondary account enables users to continue accessing and posting on TikTok without losing everything. It prevents disruptions if anything happens to their main account.
How to Create a Second TikTok Account
Here is the process for creating an additional TikTok account:
Use Different Login Credentials
To make another account, you will need to sign up with a different email address or phone number than your existing account. TikTok connects each new account to the credentials used during signup.
Download the TikTok App Again
The easiest way to manage multiple accounts is by downloading the TikTok app again. Use each account’s email/phone and password to log in separately.
Log Out Before Switching Accounts
Make sure to fully log out before switching between your accounts in the app. TikTok does not allow two accounts to be logged in at the same time.
Use Separate Devices
You can also log into separate accounts by using different devices. For example, use your personal account on your mobile phone and your professional account logged in on a tablet.
Customize the Profile
To distinguish between accounts, customize each profile with a different name, photo, bio and content that reflects the account’s purpose.
TikTok’s Rules on Multiple Accounts
While TikTok enables users to create and manage multiple accounts, this technically violates their Terms of Service. Here are TikTok’s official rules regarding accounts:
One User, One Account
TikTok’s Terms state “Each user can only maintain one account on the platform.” Users are not allowed to create and operate multiple accounts.
No Coordinating Multiple Accounts
You are not allowed to “coordinate with others to create multiple accounts” or use secondary accounts to boost popularity and visibility. TikTok aims to prevent artificial inflation of content performance.
Account Switching Results in Ban
If TikTok detects a user switching between multiple accounts, they may terminate all of the accounts. This rule aims to improve security and prevent abuse.
So while it is possible to make more than one account, officially this goes against TikTok’s policies. Users with multiple accounts risk having them banned if discovered.
Pros of Having a Second TikTok Account
Despite TikTok’s rules, here are some potential benefits users see in having multiple accounts:
Compartmentalize Different Aspects of Your Life
Separate accounts allow you to customize content and followers for personal, professional, school, family and other facets you want to keep distinct on TikTok.
Grow Followings for Diverse Interests
Individual accounts tailored to specific niches (e.g. gardening, sports, art) can attract followers interested in those topics who may not engage with your other content.
Prevent Content Overload on One Account
Splitting different types of content across multiple accounts (funny, serious, informational, etc.) helps followers consume content more tailored to their interests.
Post More Frequently Overall
With multiple accounts, you can increase your overall posting volume and activity on TikTok beyond the limits of a single account.
Access TikTok If Your Main Account Is Banned
A secondary account lets you continue using TikTok if your primary account gets temporarily banned for any reason.
Cons of Having Multiple TikTok Accounts
However, having multiple accounts also comes with some downsides:
Time Consuming to Manage
It takes extra time and effort to simultaneously create content, engage followers and monitor activity on multiple accounts. It can feel like a job managing two profiles.
Content Doesn’t Accumulate Followers
Content and followers don’t carry over across accounts. Maintaining separate niches means starting from scratch building each account’s audience.
Violates TikTok’s Terms
As outlined above, having multiple accounts goes against TikTok’s Terms. This means accounts face the risk of being banned if discovered.
Harder to Grow Very Big
Accounts with narrow niches may have limited growth potential compared to one main account with consolidated followers.
Risk of Overposting
More accounts increases the posting volume coming from one user. Too much content risks annoying followers who see duplicative videos.
Tips for Successfully Managing Multiple TikTok Accounts
Here are some tips if you decide to create multiple TikTok accounts:
Check Accounts Daily
Log into each account daily to maintain and engage with followers. Neglected accounts are more likely to be banned.
Vary Content Between Accounts
Avoid posting identical or highly similar content on different accounts. Tailor content specifically to each audience.
Use Separate Emails and Devices
Reduce chances of detection by using different credentials and devices to access each account. Don’t log into multiple accounts on one device.
Don’t Overdo Interactions Between Accounts
Avoid liking, commenting or duetting too frequently between your own accounts. This appears inauthentic to TikTok’s systems.
Make One Account Primary
Put most effort into growing your main account with a unified brand. Use secondary accounts to supplement niche interests.
Conclusion
It is possible to maintain multiple TikTok accounts, but this violates the platform’s Terms of Service. People do it to compartmentalize audiences, increase visibility, and as backups. While secondary accounts provide some benefits, they also require extra effort to manage, divide followers, and risk being banned. Use multiple accounts cautiously and strategically to avoid detection. Concentrate on growing one primary TikTok that represents your whole brand.
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